★ ☆ ☆ ☆
The Joneses is a movie about product placement taken to the extreme. It aspires to subtle social commentary, but falls far short. Instead, it is a series of banal scenes, punctuated by blunt attacks on materialism. David Duchovny and Demi Moore have proven that washed up mainstream actors will take any role they can get, and their past fame will always find them an audience. They are every bit as disingenuous as the characters they portray. Gary Cole (better known as Lumberg) is still trading off of his Office Space fame, but with the exact opposite effect of Ron Livingston. I used to laugh any time I've seen him in a minor role, but he's completely exhausted my interest.
This movie could have only been made by a third rate European director, and only at this time in history. How else could we end up with a movie that so thorougly lacks any insight into modern American culture. I can only hope that Derrick Borte's debut is also his finale. From the looks of it, it just might be.